quarta-feira, 13 de outubro de 2010

Rede Record duelou com a Rede Globo por "Tropa de Elite 2"



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A Record Entretenimento, braço da Rede Record, negociou o quanto pôde os créditos que hoje cabem à Globo Filmes na coprodução de "Tropa de Elite 2", mas perdeu. A presença da Globo Filmes no longa da vez, claro, garante à TV Globo a primazia de sua exibição na TV aberta, feito abocanhado pela TV Record no caso do Tropa original. Visto em novembro passado, o primeiro filme do Capitão Nascimento bateu o plim-plim por 18 a 17 pontos no Ibope e ainda tem seus direitos de exibição pertencentes à Record. Desta vez, a disputa começou na fase de coprodução e a oferta da Globo Filmes foi melhor - embora o diretor José Padilha assegure que a escolha não se deu por cifras.

TV Record testa a sua alta definição

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Novata na arte do HD, a TV Record tem dedicado atenção extra para ajustar maquiagem e iluminação em seus telejornais, mote dos primeiros, e tardios, experimentos da emissora em alta definição.

Retrato das tvs abertas atualmente no país

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Um ponto porcentual, apenas, foi perdido na média de audiência de janeiro a setembro deste ano, em relação ao mesmo período do ano passado, na soma de televisores ligados no PNT, Painel Nacional de TV no Ibope.
No saldo das 24 horas diárias, o total de TVs ligadas caiu, nos nove primeiros meses do ano, de 35%, em 2009, para 34%, em 2010. No PNT, que cobre quase 60% dos domicílios com TV do País, cada ponto representa 180 mil lares.

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