segunda-feira, 6 de setembro de 2010

TV Globo acende sinal amarelo para o "Mais Você"


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
A situação do programa de Ana Maria Braga no Ibope ficou insustentável na Rede Globo.
A cúpula da emissora exigiu que Boninho tome providências urgentes.
É inadmissível que um programa caro, com investimento alto de produção, perca audiência para a concorrência (a atração vive ficando atrás do "Fala Brasil", da Rede Record).
A média da atração matutina é de 06 a 07 pontos no Ibope, considerado baixo para o horário.
Colocar Jorge Espírito Santo para ajudar na direção do "Mais Você" foi uma tentativa desesperada da Globo.
Haverá mais mudanças.
A melhor forma de atrapalhar esse crescimento da Record no horário do "Mais Você" seria atrasar o "Bom Dia Brasil" para concorrer com o "Fala Brasil" e depois jogar o "Mais Você" para concorrer com partes com o "Hoje em Dia". Depois do Mais Você", a Globo colocaria uma edição mais curta do "TV Globinho".
No horário do "Bom Dia Brasil", uma esticada dos teljornais locais do começo da manhã. Enfim, a solução seria atrasar a programação e diminuir a "TV Globinho".
A pressão é mais da parte de alguns jornalistas para que aja mudanças na atração. Mesmo perdendo para o ótimo jornal matutino da Record, o "Mais Você" tem um faturamento muito bom na Globo.


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