quarta-feira, 8 de setembro de 2010

TV Record chega à liderança no Rio, cidade-sede da Rede Globo


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j6wEjRKbS+kf6RHMfEZ+dZ3yVaO5Q9GH01+y0ZmlxyXbkJiXEerBzWd8FGDkjHn+tWr1ew2tKULSlSVYUlRwFeBFK3CLJvlxjwEzeyS4wp93qtWnCTgcv4h8qI3GJwQ+DHk8VrSW1aSNaMgg8t01mq/E2WfUeBNVdcpYbeSB8TqjiFDr5U2604QcLSkjlTRw7dIxj9irCcE4NLNs9H1lnhNws3Esh2AlSg8rShXIcknSAPPIO1e0ZzgmKdSOKl7dCtP+7TB8KUOVIitlz2DaFJ/aOrEJhmUp9gD8QchyzSVxYs3jiVm3IUOwiALcxy1Hl9Mmm23zbe7aHZ1rniZHbynWSMZGNs4pKgILtivl7eB1PpfcBz/ClKgn7fWmPGePavVfWOuYpa7EczLrhx5cXXlt21tiMwlRCFhsKWR0OTn6UMevd3mf5VPkug9Cvb5VUttuceAOk4+P8AamKFYCojLZPy/tX07xdNW0NZ3Km/VJV7wdCS4pQ1BSj46Sf0p14dssuYz2wQG46dlOu/hp+qd/hV3hXhFudOQh5GmO0ntHlDGyR05czy+dEL3NL8gMRkBqMyNDTaNggCmtZr0DelSPyZPT6lrF3jqX4NpgpIT+0C4eRwzlI+ZFEnuGGHmQRGjyGid3GQpp1J9xJSflQuxsKVjbAzWiWiN2ccEjYjlVFqbnq+oMcwwsdveZLxPwJcIjCpNuU5LigZUkpPat+9KcAjzFZ9Jt7urvAA/wAxSPuSa+rSkaSMY91Zvxlwq1GfEqE2G2HT3kIISEK8sA86f8Z5tifTt/Y/8xXXO9SeoOh3MNct6znAJ9wKv0qs5DUnxH9RArSpFkJ3KM+8LVQ+RZSgEhvH+olP3q1v1iusqq/KoT3M8VG33Kfqf0qU3PW49ockfGQB9qlU5dMx0a9Zq3A9pRAtzISnvKSCo/pT/DbCRsOlLVkwGUAcsCmeMe7mqbVE5xD0fdLB5UMuyHJEZbbStKsfOr7qsIOKqBQ3zz8aWr4OYe5s8RVShKU94cuXv8K8y32h1Ee6r93Z0StQ9hYz5A10aTnbHKrVXyuZWMMHEHOwwoHahkqGATTWWhjlQ6cwN69VwZwi+xMdiEJVhTaeh6CiEhxD8cuNHIUNjQ6Yypa9DYyonaiLUTsWW46OmxPiT1qDAQgPER+JmNDy9Q/zef8AwmhvbE2xmRzVEeSr4HnR/jxaG3iRt+GT8zgfY0qRlldvkNdFNn6VnNa27UHHtBbsuTL3CV4btHG1okFWG25SormTt2bgxn4Eg17eke2fsvjGe2kaW3Vh9PuXuR880hXOS4l/UhXeUEK9xH/Ktd9I+m88PcOcTNjV6zGDTyv5savvrrnX+VNl4a3/ADChv/IYnTgW7mHwHxQwVYLbZW3vy7QaD9cVnhBzgE1fizHY0WZGb/dykJQ57goK+4rmzwF3K7Q4SOb76Gx5ZIBPypYvuwBNOumFJssPR5/2mlXJ/wDwZ9GFrhg6X5LanlAnnkaj9VJok62mP6I5hGAU29QPxGP1pF9NN5SriJVrYVpZt8VtvSOild4/TSPhTldHz/0VXNKcgiKgD4qSKeqXYzNMPe+8lj75mb8OxmezTkI+YH/7U625lk6caM/1f/1Spw8h0tpCUun/AFV/2p1tbL+pvKHgNQz3V/2qa+c9L6TMPrqbbbOI0cORkrsE2U1j/GXFpSQf4EHSB8wo/Glp22qLxOnO/UU2ejiQifwZCOoFSS62sdQpLigQf+OtEpFoSVagKep1Gck+81lNISpVHsBANig6VAFOKc2UBDYSKpxIPZYOMVfFQvt3mGVcSYoPxUvsLI++rGlopUrptkZozSp6UZ6IHAd3dWoAqY7NHmpRAA+tAUlTkTy1BYhQ9GLEtJVqHZ6vc2sigsto7/gqPujj9TRZ1l1xltamycoB3YWenkaESo6wDlnb/wB1X/elG84c4mETRujYxBLqFazhDv8A9NAqV5vNAOEdik//ACi6lD/xV48KWmo2NYUw0R1Ar04r41tXCENtU9anZD37mM1jWvz35DzNZ4v0j26x2pCWsy54RhDSeSVeKz4eVZRd7pOvlyduVzfL0l1WTnkAOQA6AdBVzqrF3YE1Gl07McmfUfCnFUHiuAt+EFtPNYD8d3Gpsnly5g9DRFxRSeWKxr0U3hDN7tiidLUtpUJ/+sd5BPyrY5auY8qBp338GF8nphRYNp4IyJ1StDgKFgKSehFUXUIZkLQn2dikeFctrIXnNU5Ugeuq9w+1Poh3SqfkQgDkVRuGNJr2bf7oJqNsesu6VE4G9SX6TkwYi9HYW7OSpIylG5OKLiOUJKuvIZPKibUFKP3aQlJ5kCgHGtzYtsFyOVlC1t6nSk47Jrrj+Y+yPfQb9StaljPWbaMzMOObgJMzQgjS4rUP6Bsn9T8aFwAQgj+U/aqEmSq5XB6SoABau6kckjoKLxGdLZP8p+1Zt3O7LdmQxsCg99xIuB/FR5D9a2S5Nqs/of4etr3eelq7fC+aEkle3/eSPjWUNW9y5Xi3wWhlyU8hpI81Lx+ta16V5CP2zEtjJwzb4yW0p9+/2CacubbTNl4Kg3atB8c/0iDpo1wbMRbuKLbJdA7ND4SsnoFd0n4ZzXNrtRm2i7TNOfU2kKGPErA+2aFgHmNsnY+FVoJUgzdtWlyvUPwf3H/2WPS5bXLfx5dy4VFExCJDajvsoYx/3kkfCnRuamd6IZzyd9cVsHyIWkEfMGq3pTjftjhnh7iJA1LUyYzx8yNQ+qV/Os+4Y4jXE4fvtgeKlMy2S4wfyOJIUfgUpPyFW4O7OJ81srKNsPscR54WZZUyg4b/APxj9TT/AGuIzlKvwxjB2CM/asi4YuriWkgKWBj8yv0Ap8tt3GwU4enVWfqqsnq6rBYcR2vxSWKDiAOE+Mk8AcZXmw3kqTa3pinG1gZ7FStwrH5SMZx4VuUKbGnxkyYUht9hYylxtQUDWA+laxC5tNX2HutlKW5YHPR0XjJ5ZwfLFZ9Bu984YlrTb7hKhuJO4bcISr4cjWq0z+pSrCJW1Gpypn2OPGua+YI3pm4yYQEqlxn8dXYyc/TFcSvTLxk+gpRNjsebUZOfrmjQc+lp0+Lb4q5M6S1HYQMlx1QSK+fvSNxv/h1foFjsoWbWmSlIWoYL6ycasflAzj51n1yu144geU9cp0mYtAKiXXCoJA8ByFOnoesZcvKr3KbJah/ucgHU4Rz38Ac/Kh3v6VRc+0lWhdtomzSLYhCAgNpISMZLa+nuNAZ8NpIOUMp9/apolKnnG6cbcy0sfY0Dl3XSCA6keQlKT/tCsQvqExo+LUjkQU9GZ7Q95j/7twVK4curpWSlcgjxDrah88VKbAsxB/4WvxMgTDCO9XV1KQdqJqT0NUpDZGSOVaVbCTzLu7SLWv0iE+FZTjTq221YeQQ+x/7RB1AfHFfR8K4tXW3x5rJy3IbDg+PT718rxX1xpLbrSilaFApPga2X0cX9pbarcVBLTwL0VJPsq5uND/aHlTWnYLZz0ZU66v19MCO0/tHzWdZyOVBZz2Lk5jbZO591FHV4wob6tiR40rT3A3dHlFWNR1bnpVyvczRHEY4RW6tKEYJI2TnGaZoMMstd/wBs8984oLYozTCEPLAU4d0k9AeW3jTIwvWKW1DknA6k6kGeZQvM0WyCp4IDjiiENNk41rPIV88cYX5y7XV2K28Xm0r1Pvf9c5yyP5RyAr6I4msab9alw/WXIrmoLbfbAJQodcHmOe1YFxP6O7zwpmT+HOh53eYBCk+9HP5E1VXIznPxCPRhtx/b8/8AeoLhRNDafpR9hnFukO/kbJoXGfZkBlLSk+zqOKZCyBYVo9kvrS0D7zvVOxbfzKh2b1QD3BfoptQmekWCpQBRBjKkkeeABj4uA/Ci/Edlvtyv06WLRPKXXlaT2C/Z5Dp4Cl+2MzE3h672K6eoy2nVJQdOQpHIJIPPIA5/+dEpvG/H8RWlV2aWB19UQP0p9nptAQtgibvxuss8cd4QHI94+cE8NykcHXqPLiuMSZmtCUOIKVDCe6d/5jWfjhi+7EWefv8A9nX/AGoTI9IPHbkuO+u7LQpkkpShpKUKz+ZOMK+NF4PHfHstQAuzSc/9jQf0r2yqnaMt1HKPO6imyyzYDvOfxHayWibL9H1ztVzhvR1MOF1gutlPUK2z55+dYmm2ut8TOwQAlTjbqUA7aiW1YA8ycD41tfD6uK7srTebz20dQ3ZajoaCv6iNyPKs+9LtlVa7uzNjLUlJCSladiCOu3XIoVWrr/iBUDnI7lZqbDqHe7GMnOIm2mR2eB+g/Wm23XFSNOBv5D+yaU2LyXFqcnW+PKxupYy0snx1Jxv8KJRbzY1LHaNz4ueeAh8D56TR9RpC/MtfHeTpqAW2aHbLsv8AiSVJIwoFJIIOxB25EbV0uPCFuvscer5acQMN6kklCfynqpI6EZIGx5Zpeg3SzFaQzeI58nmlNH6pI+tN1tcS6AqNIjvA8uxkNr+xzUtLVZQeOo1rl0GsXKuAZn8/0b3VhWpth1xtXsrbGtKh5EbGuIfo5uqwXH2VMso3W69+GhI81HYVriFPFHfaX/UGyk/MHeqE1iPq7SQ2VqG4Ly1qx8FZFWPqLjO2Uo8XYx4YGJjHDEYsiDAXmKo6pM8oOlzHJDfiNtz12+LS1Ji2+I3DhgIZaGEJ1JPx3A59arSnEqzoWknyxt8iKCTZCkkjUrPgVfooVUa42XcHgTReP8VVUMk5MKSrlpJOAnz7NSfqk0Kk3ZawQH1q/lS8FfRQoRIkKQT08wNP2OKHyZClJ3Vq/qwqq9NMAY7fRWoluRNT2p1JRn+aNv8ASpS+4+dRwoD3KqU6KBiUxdMwxNhraWcjlQ15HOjrVxOpUK8NKafRtrWnce8frXnOt/d7RBSUH2VDcGpdGOblsXiLDzONxzq7Zbi5BeCdakJKgoKScFChyUD4io+wpJ7yTVVQx0owbIla9Ox8ibvwtxGxeoZDxAkoTh9tBwCPzp8j9DtVO9RXmLq0tKtTLykpQ6BkA+Y8fI1kVuuUiC809FdU04ycoWnmD+o8R1rSLNxtEnMJYuXZsPK2IP7pz/dPkfgas9NqlOFfgyi13jCpNlIyvx8TSbesEoCtz4+AFHWXUBA7wpAYvaYxSlIyjGwBq4niuGlJ1ulBHMKFNPVv6lRnbHJ6ahCSQoUgcf8AEjcW3uJK+8N8eFCeIuPosdspYc1q6EVlF8vsq6yCpYX3TkJO4HmfGvNtdC5buTVHuYCdbdIKLqH8aW3nNwOQyedaFxJJDDEaG2fxA3kA9XFjA+QyfhSZDihzhuQt5KE4IUgrTjB8Qcc/7UXiR5F5mKemqkNts4UiS3juqx7WCRkeVZrUWI7Gw8Ylhb4rdq6gPjMcLRw9HYhoD6jHWEpKnUjGo4+Rq2uw+sJ7NDal9ltk8yf1qWqUltkNPTPXlNDSVBlKRnw68qO2qRcF3o4/CiBCgArfO2x2HKsrZbarklpo76spgjqKMjhIK1Ppa7TSPY8N+dFLRw1hOl1TaHVEaAR086Y7tNjsPdl62gOOBIDahgDJAJ2HnjPLehU5LzEVlhjurDhUMHGCM8vKvTqbmGCYvVpw4+I1MBm3tttIHJO5x7VK3Htna4jsD6WcKLAKtvaBHMeNGY8lTBSzISFrSwp1bqE5KQNO3vJJ5eFB4V4YeDj1tYkoBXhYcQMk53yATj5UGtrVcW56kE04bIEwazQwq4v218ALcSUJB/MOXz3FD7hAXGdUkp2B8K0f0g8Ly4a273H0oc1ayEp0kb5Bx05VVkRWOJrOm7Q0pDwOJbQ5tuY548Fcx8R0r6JoNTXq6QR3Km5DW+Jmu4qZPPFGJtqcaWQE438KHORloO4ozUkdQYaeke63CKQY06S0R+R5Q/WikbjbiaN+6vk3HgtzX980CKCOhrjFQKMJIN8GNQ9IfEJGJD0SSPB+Eyr66a7I4+mcn7RZXs89UPT/ALKhSlj31yEnzqJQmFGotXpj/WNquNIrhy7wxa/PsnH2/suuq+JbK8PxOGEg+KLi6PvmlZLSlchRGBa1vKGxNSXT59p6dXcR9x/rL6rxYwe9w88M/wDrFf8Au1KpX5hEaf6uBhTSEpWPBXM/epU/QEF6jfMtwr+1IZbiXtovtp2RIScOt/HqPfRVlmXGQXrVKTMjcylPtAeaT+lJGT416xpL0ZwLYdWhQ5FJxSj1ho3RrHqP6Rw9dhyCUyWiy5yKkjb5cxXRVuZc3jvoXnzH2oaxxKtzCblFalJG2pae98+dWUzLE+cgyYxPhhQHzoJqIlmuvrsHM7qtDqT7JzXAtT+4IUAefnXqhuCR+BfMD+ZBH612MZpXtX1Kvdn9TXbTPGvr9jO8du7wkf4rKwgc0uKwPrtVK43a4k6FqbBOxLZBz8jXq6LQ1+/uL0g/lTgD6Zrq1OYSgm1wkJwQA4rdWfLNGFjoO+InaKbTgDJlH1OW5HDrzJQd8uvOac+Gxr2iWVbwbL0llpskDW4dIGeoB3JpvhcNJelMOXZxxTzo1IYWMY8CR4VL1Fg2u6LkuMNOPN6iht1YCQBnT3Bvzxz6UhZ5EO+xTzCV6L9MRl4e4TgxbMlMia24XFBSXXCAlRHIJSeeKYuHLRaPV1pam61t7OZIwfgdvlWRtM3C5qednqEskhYAKjpx1Tp5eGBjp76bOGeGXEyhdbm8uGF5KWVHdeepTnYeW5qm1VWFYvZkxs0jOc4PtH13h+DFyq3tNE+0GEqCE56nz2q1aIshxDyJcZccYKUkPa0qHQjwriBGgOv9vEmLBV7SU4GpQ26+6jzIbBDaSAQPZzVSENh2mK3XMBtJJgW42tsliSrBdjtKQXTsojHLas9CLjb5i3VMOPtu5CUIOo45AEeNapOgmRIadDqkJbCklI5KBqomM1by5IfSgNAEqOj2UgV6rPU20jIhdNqtiHPJnaMA3HaC19m4tCVOBQ9nujbypa4kudshtONsN6ZEdvtUpCyM55FQTzGc70bVcLVPQqQiSnslJwtZVp26ZBoHe7UEpW8ktOOLaIQ4tAWFDrgdcjOwqNZAs+vqe6dRv+vIMWrC4/cJ70a7tvqiTcutIdVnRjr8+lJ0xudwXfFT7ept6G4dK2ubb6DzSf8AjINMz/EcMuequsPKnNpU2H3EYAB5jA6fpQqQUT/WGbvLDqyO6gN6UoPQA7Dryq/0lttFu8DA+P8AiNajSLeISTBt3E8I3GxHWEj8eKo/isHwI6jwUNj5UszbGpClDR9KXlSpdluiJVsU9CfR7C0K3I/UH5U8230g2u4pSzxPCMWSdjMiIyhXmpvmP9U48q19OqV1G6Zm2hq2IPtFF20kZ2I+FVlWs+H0rVmbHAu6O0slwhz0eDLo1/FJ3FeD/B01snVEdB80GmMKejA8zLv2YfP5V7N2sq/hPyrSmeDJrhGmK7np3D/arTnDkO0o7a9TokFsb/jugKPuTzNdhR3O5mf2+wOPKSA2Tnyo9cUReErel6QELuDqMxmD0/nUOiR08a73fj+z2ltbPDUYypJGBMkowhH9LfU+Z+RrNLlcpVylOypjzjzzp1LWs5KjQnuVep6FzOr8hTjy3HSVOLUVKUrmSalVcmpS/rNJbZxXIripQZKc1K4qV06c1K4rmunT3isKecCQDzrQeErIym4xVuvJKEK7RWTzwNvrWesuFJ06sDxq+zPfSdDLi+9zIJyaT1VVlqlVOJZaSytB+s2iMmY9e1uuvJ0bbA7geAqk9w9H/aEmaYiZDrzmlPa97lsdvfmleDxRLtNqYbLRW+vUQo89IOAPmKcrBdXpvZOPHShGCrbmrrWYuqv0+XHXUtsqYwW6Cu3sJJSwFlPsBIGPIUncRumXdkvXSaY8NpWwUoZPkEg7/b5Vxx3xUmEg9i4S6RhsavZJ61nDc1JiOy3EGRJ7QZLpJABHPFH8fobH/nMe4FrVU8nmbDM4lbtEJgwHtEdaMp3ytZzjc/8AHOmSy3gCS2hxpSnlj8Z5R2RtnFYxbJDUyIxcLqkvBl4IZjtkJTnbGfCnu132PIt0tbGlTwcDb5SOp8PKg6nSeiBtySDyZIoli9dzQ3rsO6G99aNaCBnIrsiVHucRxsYKlAoWj70sz0OLMFyMCpDCwHAk94DHMVSh3VqDxUYb68LcQCgjbKfPxqvAdgcHPGYD+EXGR2J7Xm2IiKhttBTwLgbc7M/wGiXE7aoVrYcZQFhpwL8kJxg/Sub6mNGHbhRy7sSDnNc3BCrnbS0pWkuNFs+IBHOoh8FdwhQzMEYmY+9dW1XhSmFrDTWdBwcr94FUr6kL/HDxKXt0FQ+YPu868pkpNokPwXGG3Q2r2lo75PvobcrmZKEJbbcCAfYCjgZ6Y+FayqnlWXqN2ahFUjPM81Z7NSXyFFsaknOfhQtxYfVhICa9fWV68qBQOoIzkV2CGnNS0LTn8p2qxUbe5T2uLuFni2wtKwUqKVDkQaIN8Q3yB3I95ntAbaW5CsfeqvYnTlteT768H0K2C07/AJqmrnPcBbTtTqXpHFF+lZD96uLgOxCpK9/rQtbinVlbiypR5lR3NcOI0nFedEyTEiMGcmuKlSunklSpUrp0lSpUrp0lSpUrp0lSpUrp05TzotYwDKayM96pUoV3+mfxGtF/rCPk9CEsaglOUxBpOOXdqrwu+7+zUntFZLpzvUqVQHmk5+RLkfcINntNyZby30hxQUQCrpQPiJKWJXZNJCEYTsB5VKlWGlJ9RR+kV1Q/lsYYjJSnhJsgYKndR8zg1c4cdW3ZiUKKSq4IBx1GmpUodnKPn5jGn7X8R/4TmyXXn0uOqUE6iAemDQr0jn1fiG2vs9x3tFJ1Dwwnb6mpUqkoAGsI/Q/2hh93/f0hG6POqgxXS4vWHGiCDjmTn50ecUQ0CCQTsd6lSkLvsX8mFxzF6/WmBPcZclxkuLKykqJIJGnPQ0v8UwItptHa25hDDuoJ1p3Vjfqd6lSrjSO38sZ4kCO4isrVKdeRIUXAhBKdXMfGqCmkZzpHOpUrRL3KtgCBn5nRRLa8IJArhxxR5qNSpU4tkhSJXVzripUooih7nFSpUrp5JUqVK6dP/9k=
O último domingo foi histórico para a TV Record Rio: o canal conquistou o primeiro lugar na audiência no Rio de Janeiro, onde está sediada sua principal concorrente, a TV Globo. É a primeira vez que a emissora consegue a liderança na cidade.
Segundo dados consolidados do Ibope na Grande Rio, a Record obteve 26% de share (participação entre os televisores ligados) no domingo (das 7h à meia-noite). A Globo, 25,8%.
Na média (em pontos), são 12,3 pontos para a Record, e 12,2 para a Globo. Mas, dentro da emissora vencedora, comemora-se mais a liderança pela sua localização (no Rio, "casa" da Globo) que pelos números finais.
E mais ainda: pelo fato de, à noite, a Globo ter dois grandes programas, "Domingão do Faustão" e "Fantástico".
No horário (entre 18h e 0h), Record (com o "Programa do Gugu") obteve 17,1 pontos e 27,9% de share, ante 16,6 pontos e 27% de share da Globo.
Antes, no período entre 12h e 17h59, a Record vinha perdendo: a Globo conseguiu 12,8 pontos de média na faixa e a Record, 11,4 pontos.
Pela manhã (das 7h às 11h59), com desenho animado e programa de distribuição de prêmios, a Record bateu a Globo, que tinha o "Esporte Espetacular" no ar: foram 7,3 pontos contra 06 pontos.
O sábado e o domingo são o dias piores da Globo. Não adianta culpar o feriadão, pois feriadão sempre teve.
O negócio é tentar se fortalecer durante todo o dia para continuar na briga pela liderança. Nos dias da semana, a Globo continua com mais de 2 vezes o Ibope da segunda colocada, a própria Record.

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