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terça-feira, 5 de março de 2013

Ibope despenca e SBT tenta "roubar" afiliada da Rede Record no Ceará

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
A guerra entre as redes Record e SBT não se resuma apenas à disputa pela vice-liderança no Ibope do país. As duas emissoras também digladiam por afiliadas, que são emissoras localizadas em outras cidades ou Estados, e que reproduzem boa parte da programação da matriz (também chamada "cabeça de rede").
O mais recente "campo de batalha" é a TV Cidade de Fortaleza, que hoje retransmite a Record para cerca de 97% do Estado do Ceará.
A afiliada tem contrato com a Record até 2015, mas, segundo Ooops! apurou, está sendo assediada pelo SBT para trocar de "cabeça". Ou seja, parar de transmitir a Record e trocar sua programação pela do SBT.
A TV de Silvio Santos era transmitida até recentemente pela TV Jangadeiro no Ceará, mas essa afiliada acabou mudando para a Rede Bandeirantes, em abril do ano passado. Com isso, o SBT ficou sem canal aberto no Estado (nota: o SBT ainda tem no Ceará a Nordeste TV, mas trata-se de canal UHF, como a Mix TV ou a TV Gospel em São Paulo. Ou seja, de pouca penetração.
Para se ter uma ideia do prejuízo que o SBT teve com a "traição" da TV Jangadeiro basta ver que, em janeiro do ano passado, das 7h à 0h, no Estado do Ceará, a TV de Silvio Santos obteve 8,1 pontos de média de ibope. Já em janeiro deste ano a média sem a Jangadeiro caiu para 2,6 pontos.
Em contrapartida, a Band passou de 0,5 ponto no Ceará em janeiro de 2012 para 4,6 pontos no mesmo mês neste ano --um crescimento de mais de 750%.
A TV Cidade de Fortaleza não se pronuncia a respeito. Ooops! apurou que executivos da emissora, porém, não descartam rescindir contrato com a Record (e pagar a multa), caso a insatisfação continue. Há outras afiliadas insatisfeitas, especialmente com as mudanças repentinas na grade de programação da Record.

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