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segunda-feira, 1 de novembro de 2010

Longo prazo


 Cresce na TV Record o entusiasmo para a disputa pelos direitos da Copas do Mundo de 2018 e 2022. A emissora quer exclusividade para TV aberta, cabo e internet.
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
No mercado, não é só a TV Record que é vista como ameaça à TV Globo nas negociações do Brasileiro. Empresas de internet também planejam fazer fortes investidas pelo Nacional.
A única plataforma que a Globo detém os direitos hoje do Nacional e que estaria fora de perigo imediato seria o pay-per-view. Só ela, até o momento, tem esse tipo de expertise tão desenvolvida no país.
Acho que seria muito injusto uma empresa de internet querer comprar um pacote de futebol, visto que a televisão brasileira é a que melhor tem qualidade e penetração numa transmissão de futebol. Seria uma disputa desigual se alguma empresa de internet entrasse no páreo.

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