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terça-feira, 12 de outubro de 2010

TV Record e Globosat voltam a negociar o Pan de 2011


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
Dona dos diretos exclusivos de transmissão no Brasil dos Jogos Pan-Americanos de 2011, no México, a Rede Record voltou a negociar a venda do evento com a Globosat, dois meses após a programadora de canais pagos praticamente desistir do negócio.
Negociação complicada, pois parte da direção da Record resiste a compartilhar o evento com uma empresa das Organizações Globo.
A Globosat, por sua vez, não quer deixar seu canal esportivo, o SporTV, de fora da transmissão.
As negociações pelo Pan começaram em fevereiro, quando a Record pediu cerca de R$ 33 milhões à Globosat, em acordo que permite que a programadora também revenda o evento para outros canais pagos.
A programadora fez uma contraproposta na casa dos R$ 16 milhões, recusada pela Record.
Na semana passada, um recomeço: Record e Globosat ficaram de rever os valores do negócio. "Estamos, agora, mais próximos de um acordo", disse à Folha Alberto Pecegueiro, diretor da Globosat. Procurada, a Record, via assessoria, confirmou a retomada das negociações.

Boleiro

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O diretor de esportes da Rede TV!, Terence Paiva, embarca para a Sportel, feira de eventos esportivos para a TV, que acontece entre os dias 11 e 14, em Mônaco. Na bagagem, o interesse de ampliar a grade esportiva do canal, que já exibe competições como o Campeonato Italiano.

Ginga em HD

Já a Globo TV Sports está levando novidades para vender na Sportel. Os jogos do pacote de futebol brasileiro, o Brazilian Magic Football, aumentaram de 82 para cem e serão disponibilizados ao mercado internacional em alta definição.

Engano que não muda a ordem das coisas

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A Rede Record, via assessoria, disse ontem que o Ministério Público de São Paulo está investigando o programa errado. Que o caso da menina Jocélia foi ao ar no "Programa do Gugu", e não no "Domingo Espetacular". 

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