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quarta-feira, 22 de setembro de 2010

Novo "reality show social" TV Record foi desprezado pela TV Cultura


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
Projeto de programa idêntico ao "Extreme Makeover Social", que vai construir creches e estreia no próximo domingo, na Rede Record, foi concebido por pessoal da TV Cultura em 2005. Um dos autores do projeto foi o então diretor de marketing da Cultura, Cícero Feltrin.
O projeto original da TV estatal previa não só a construção de creches, mas também a reforma de escolas estaduais e municipais. A escolha das escolas seria feita com base no nível de deterioração de suas instalações.
O projeto da Cultura previa ainda que as reformas ocorreriam simultaneamente em mais de uma escola, e que elas deveriam ocorrer sempre nas férias de meio e final de ano. Isso para surpreender as crianças quando voltassem às aulas.


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