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quinta-feira, 26 de agosto de 2010

Rede Globo é top of mind entre emissoras de TV aberta

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
A Rede Globo, na categoria emissora de TV aberta, foi a marca com maior índice de top of mind, segundo a Pesquisa ABA/Top Brands 2010, apresentada pelo sócio diretor da Top Brands Consultoria de Branding, Marcos Machado. Os números foram divulgados na palestra de abertura do ABA Branding 2010, "A confiança e o prestígio das marcas para o consumidor brasileiro". 59% dos entrevistados apontaram a emissora no primeiro lugar. Na mesma categoria, a Band apareceu com o maior índice de defensores, 76%.
A pesquisa mostrou que Novalgina, na categoria analgésico, foi a marca com maior número de defensores: 79%. Seguida por Bradesco Saúde na categoria plano de saúde, com índice de 78%.
A sétima edição da Pesquisa ABA/Top Brands avalia a força das marcas com base na lembrança e na fidelidade dos consumidores de 16 categorias de produtos e serviços.
O estudo foi feito com base em 1.860 entrevistas por telefone realizadas nas cidades de São Paulo, Porto Alegre, Curitiba, Belo Horizonte, Rio de Janeiro, Recife, Salvador e Distrito Federal, que entrou pela primeira vez na pesquisa.
O ABA Branding 2010 acontece nesta quarta-feira (25) e quinta-feira (26), no Centro Britânico Brasileiro, em São Paulo.
Veja abaixo a lista completa das empresas lembradas na pesquisa:



Fonte: Anunciantes - Propaganda & Marketing (Cristiane Marsola às 10h42min - 25/08/2010)

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