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quinta-feira, 29 de julho de 2010

O rádio ainda está fora dos próximos Jogos Pan Americanos e Olímpicos

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
O capítulo rádio, ativo importante, ainda não foi abordado nas rodas de discussão dos Jogos Pan Americanos de 2011, no México. E o mesmo vale para a Olimpíada de Londres, em 2012, ambos eventos exclusivos da Rede Record.
Embora não sirva como comparativo, é importante lembrar que 20 diferentes redes de rádio fizeram a cobertura da recente Copa do Mundo realizada na África do Sul. É no mínimo estranho o silêncio que até agora se verifica sobre o assunto. Para os telespectadores e ouvintes brasileiros serão os dois grandes acontecimentos esportivos dos próximos tempos.
Oficiosamente, no caso dos Jogos Olímpicos os direitos custariam algo em torno de US$ 200 mil para cada emissora de rádio. Dinheiro que empresa nenhuma desse mundo poderia desprezar.
Não se pode imaginar que não exista desejo da Record, a dona de tudo, em negociar valores tão significativos. Ou que as rádios não tenham o interesse de comprar.


Fonte: Canal 1 - Uol.com.br (Flavio Ricco/José Carlos Nery às 0h05min)

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